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Other Authors:

George T. Haley
Usha C. V. Haley

Chin Tiong Tan

Chin Tiong Tan

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The third author of The Chinese Tao of Business, Chin Tiong Tan (PhD, Pennsylvania State University) is President of the new Singapore Institute of Technology.  Prior he was Deputy President of the Singapore Management University, the first private university in Singapore. Before that, he spent 20 years at the National University of Singapore, where he had a distinguished career, including administrative duties as Professor and Head of Marketing and Director of the NUS Office for Continuing Education and Co-Director of Stanford-NUS Executive Program.

An expert on Marketing, he was the academic advisor to Singapore Airline's Management Development Center for 10 years, and has worked on executive programs with numerous organizations including Standard  Chartered Bank, Singapore Telecom, Swiss Bank Corporation, Citicorp, Inchcape, Sime Darby Singapore, ACE Daikin, Carrier and Motorola.  He is on the Board of Directors of several listed companies in Singapore, as well as Past President and Past Chairman of Senate of the Marketing Institute of Singapore.

He used his knowledge of Asian companies to contribute several in-depth interviews with senior Overseas Chinese businessmen to The Chinese Tao of Business including Goh Hup Jin (Director, Wuthelam Holdings) and Kwek Leng Joo (Managing Director, Singapore Chinese Chamber of Commerce).

He has published his research in major academic journals, and has chaired and organized international conferences for international professional associations such as the American Marketing Association, Association for Consumer Research and Academy of International Business. He is also the co-author of New Asian Emperors: The Business Strategies of the Overseas Chinese (with George T. Haley and Usha C. V. Haley); Marketing Management: An Asian Perspective (with Philip Kotler et al.), Principles of Marketing: An Asian Perspective (with Philip Kotler et al.) Strategic Marketing Cases for 21st Century Asia ((with John Quelch),  New Asian Emperors: The Overseas Chinese, their Strategies and Competitive Advantages (with  George T. Haley and Usha C. V. Haley), and Marketing Insights for the Asia Pacific (with Siew Meng Leong et al.) .