Chin Tiong Tan
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the authors
The third author of
The Chinese Tao of
Business, Chin Tiong Tan (PhD, Pennsylvania
State University) is President of the new
Singapore Institute of Technology.
Prior he was Deputy
President of the Singapore
Management University, the first private
university in Singapore. Before that,
he spent 20 years at the National University of
Singapore, where he had a distinguished career,
including administrative duties as Professor and
Head of Marketing and Director of the NUS Office
for Continuing Education and Co-Director of
Stanford-NUS Executive Program.
An expert on Marketing, he was the academic
advisor to Singapore Airline's Management
Development Center for 10 years, and has worked
on executive programs with numerous
organizations including Standard Chartered
Bank, Singapore Telecom, Swiss Bank Corporation,
Citicorp, Inchcape, Sime Darby Singapore, ACE
Daikin, Carrier and Motorola. He
is on the Board of Directors of several listed
companies in Singapore, as well as Past President and Past
Chairman of Senate of the Marketing Institute of
Singapore.
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He used his knowledge of Asian companies to contribute several
in-depth interviews with senior Overseas Chinese
businessmen to The Chinese Tao of Business
including Goh Hup Jin (Director, Wuthelam
Holdings) and Kwek Leng Joo (Managing Director,
Singapore Chinese Chamber of Commerce).
He has published his research in major academic journals, and has chaired and organized
international conferences for international
professional associations such as the American
Marketing Association, Association for Consumer
Research and Academy of International Business.
He is also the co-author of
New Asian Emperors: The Business Strategies of
the Overseas Chinese (with George T. Haley
and Usha C. V. Haley); Marketing
Management: An Asian Perspective (with
Philip Kotler et al.), Principles
of Marketing: An Asian Perspective (with
Philip Kotler et al.) Strategic Marketing Cases for
21st Century Asia ((with John Quelch),
New Asian Emperors: The
Overseas Chinese, their Strategies and
Competitive Advantages (with George T. Haley
and Usha C. V. Haley), and Marketing Insights for the Asia
Pacific (with Siew Meng Leong et al.) .
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